Today, millions of listeners recognize RADIO-ONE as the leading African
American Radio station in the country. The 50 Hoops® National
Prostate Cancer Basketball tournaments and health fairs has been the
national urban prostate cancer event for nearly a decade.
Throughout the country, 50 Hoops® has engaged the media with stories
of survival and uniqueness of basketball as an instrument to bring men
to the table to talk about and get screened for prostate cancer.
It's casual, yet effective prostate cancer education format has attracted
media news teams from local NBC, CBS, Fox, ABC and more.
Now with the clout and support of RADIO-ONE, 50 Hoops® and it's
corporate partners will take prostate cancer education to African American
men to the cutting-edge.
In addition to the media exposure in 10 cities --OF YOUR CHOICE-- Sponsors
participation is further optimized by 50 Hoops' partnerships with
important medical and community leaders.
Sponsors' participation is maximized by exciting pre-event promotions,
radio advertising, promotions retail visits and partnerships help to
make 50 Hoops' RADIO-ONE franchises the leading urban prostate cancer
50 Hoops features a "sponsored by" campaign that begins
4-6 weeks prior to the tournament, with promotions and ends with African
American men (along with men of all races and professions) playing basketball
for prostate cancer awareness.
The new 50 Hoops®/RADIO-ONE affiliate will also help generate capital
for local partners for prostate cancer education and research.
The signature 50 Hoops® Sweat Suit, t-shirt, cap and towel, with
sponsor -logo is a souvenir that will remind participants repeatedly
about the event throughout the year.
Premier sponsors enjoy tie-ins and high visibility to a
diverse audience for company or branding, and in the perfect mature family
RADIO-ONE in each city promotes 50 Hoops® throughout the campaign
period and broadcasts live from the event for three to six hours. Local
television and radio media focus local celebrities cancer survivors and
community leaders participating. Presenting sponsors enjoy high visibility
and media attention.
The event message reached a national audience of over 50 million for
a total value of well over $2 million. campaign include e-mail blasts
and local online newsletters.
COMMUNITY (Charity) PARTNERS
50 Hoops® partners with non-profit organizations that focus on cancer
and prostate cancer. These Community Partners can work to register
teams, sell tickets and reap up to 70%- 100% of the local funding to
help with their prostate education outreach and research. Partners include: National
Black Leadership Initiative on Cancer, Us TOO, Prostate Cancer Coalition
of North Carolina, Real Men Cook Foundation, American Cancer Society-Dallas,
Detroit, Philadelphia, Houston, and more.
50 Hoops®, though focused on African American men, has grown into
a national, multi-cultural, community basketball tournament. In cities
such as D.C., Miami and Houston, all races and professions of men play
basketball. Now, thanks to RADIO-ONE, our event is also being
noticed in the general market, including millions of African Americans.
National SPONSOR BENEFITS
- “Sponsored by” TAGS on
all 50 Hoops® paid advertising, promotions, souvenirs, programs
- Reach up to 10 million African Americans per day during campaign.
- Campaign supported by local small businesses, prostate and
cancer awareness organizations in each city, adding to the
viability of your sponsorships.
- Prime Exhibit Space at sponsored 50 Hoops® Events.
- Opportunity to Involve company employees in
volunteer work with RADIO-One for local 50 Hoops® National
Basketball Tournaments and Prostate Cancer Awareness outreach. (Where
- Opportunity to reach thousands more with "50 Hoops® TAG-ON's" and
in-store (1) promotional program that is
coordinated with your advertising agencies, and part of this package.
- Advertising Agency Coordination (1): In
50 Hoops-Sponsored cities, “50 Hoops® TAG” will be
developed for your company’s current advertising campaign on
RADIO-ONE, promoting event and any in-store promotion and registration
for 50 Hoops. (If applicable)
- Fun and unique community health outreach with tremendous
media outreach (including local magazines, daily newspapers,
community and ethnic media; community partnerships, medical community
networking and cutting edge health and sports outreach approach.
- 50 Hoops® will work with you to develop brand sampling
of this audience, coupon and survey opportunities- not
part of this package (if applicable).
* Opportunity to distribute cancer, and men's health related educational
materials for 4 weeks in urban communities (stores, churches, small
businesses, restaurants) throughout the country, designate a medical
partner to do so.
local and regional cancer education, research and alleviating
racial disparities in health care of urban communities.
Three- year (tentative) Tournament and Health
June 2007 through October 2010
Dallas, Texas July 21, 2007
Miami, FL, September 29, 2007 Raleigh/Durham,
October 20, 2007
Other cities, based upon sponsorship: (see Radio-One properties listed
on www.radio-one.com). Open months for 2007 are August, September
(NOTE: we do not have tournaments November through February
because of holidays and weather conditions)
2008 -50 Hoops National Prostate Cancer Basketball Tournaments & Health
Radio-One Affiliate Event
Cleveland, Dayton, Columbus, Cincinnati (2 cities together)
Los Angeles, Miami
Opened by Sponsor request
St. Louis, Houston, Detroit, Philadelphia
2009-2010: ALL MARKETS annually
50 Hoops presents prostate health and prostate
cancer education in an entertaining and fun setting, while delivering workshop
quality information to participants.